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Stop shooting, and then aiming! The latest marketing forecasts paint a clear picture: 2026 will be one of the most volatile years for marketing in recent memory  — with tighter budgets, reduced headcounts, and eroding confidence in measurement and AI tools. According to Forrester , 64% of B2C marketing leaders expect more volatility in 2026 than 2025 , driven by price sensitivity and declining trust in traditional metrics. Marketing Dive In this environment, the old playbook,

Sampling isn’t broken because people don’t like free stuff. It’s broken because there’s no story.

The One4One Daily is a new content series built to uncover what’s really happening in the world of product sampling